A Guide to Logo Colors

It is important that businesses do branding. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. How can your logo stand out? What colors are appropriate for your brand?

The psychology of colors is important to know. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. Each color speaks to us differently. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.

When creating a logo, it is important to ask several questions about your business. Is your target market male or female? Are you going for the trendy or the classy? Is your target market a certain age group? Are you serving high-end customers or middle-class ones? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.

Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. The warm colors will be considered first.

Red is a color that attracts men. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

If you want a friendly, playful color, then use orange. It possesses overall energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Here now are the cool colors.

Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.

Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.

In this website, you will learn more about logo colors so check it out!